BRANDING

(01)

FIELD DAY

This project consisted of creating a whole brand that could be anything. My group went with Field Day, a brand that provided outlandish and extreme physical events throughout the city. Activities included parasailing over Central Park, rock climbing on buildings, zip lining building to building and more crazy events. I was in charge of the social media, video content and merchandise.

(GIVE AWAY POSTER 01)

(GIVE AWAY POSTER 02)

This was a group project so my role was mostly social media and I had a very distant vision of the way the photos should look. A lot of Photoshop work is at play. The best way to describe what I wanted was high saturation, grit, and motion.

PROCREATE

PHOTOSHOP

ILLUSTRATOR

INDESIGN

(BRAND PROMOTIONAL VIDEO)