PACKAGING
(01)
CARITA MIA
This project consisted of creating a whole brand that could be anything. My group went with Field Day, a brand that provided outlandish and extreme physical events throughout the city. Activities included parasailing over Central Park, rock climbing on buildings, zip lining building to building and more crazy events. I was in charge of the social media, video content and merchandise.
(GIVE AWAY POSTER 01)
(BRAND PROMOTIONAL VIDEO)
I started my design on paper just grasping the design and the forms I wanted for the proportions and such. Then finally moving to procreate to create the mascot moving through many faces.
PROCREATE
PHOTOSHOP
ILLUSTRATOR
INDESIGN
(INSTAGRAM POST DESIGN APPROACH)